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Typical Responsibilities
- Manage media plans and activities within the relevant trade and industry press, in line with overall campaign objectives
- Manage advertising and PR agencies to create and deliver promotional materials aligned to strategy, on budget and on time
- Drive promotional programmes to underpin tactical initiatives in line with campaign objectives and measurement tools
- Collect market and customer insight that will help inform the business how to develop its processes
- Work with customers to strengthen MEDITE SMARTPLY’s campaigns within the wider market in line with marketing objectives and campaign material available
- Liaise with trade bodies & associations to ensure compliance and that membership is maximised and evaluated through all relevant channels
- Execute product propositions which help build our ‘pull’ strategy through a specification led approach
- Liaise with product management to contribute to the implementation of new product introductions
- Lead generation and evaluation of marketing campaigns including subscription activities
- Creative contributions aligned to executing strategy or tactics
Performance Indicators
- Ensure alignment of media schedule in line with campaigns and overall strategy
- Promotional programme achieves its metric targets
- Evidence of effective campaign metrics
- Demonstrable knowledge and insight which is reflected within work produced
- Effective use of customer marketing spend
- Communications are compliant with governing body guidelines
- Evidence that channels are effective
- Content factual and engaging, distributed efficiently and on time
- Proven engagement from key target audiences and continuous improvement on previous campaign metrics
- Successful campaigns demonstrated through KPIs being achieved
Typical Knowledge, Skills and Experience and Qualifications Required to be Proficient in the Role
- Experience within the construction industry
- Bachelor (Honours) Degree and/or sales & marketing experience in the B2B sector
- Excellent understanding of digital marketing concepts
- Skills and experience in creative writing content
- Skilled in PowerPoint, Word and Excel
- Online and database skills
- Excellent communication (both written and oral), organisational and interpersonal skills required.
Differentiating Competencies
- Commercial Awareness
- Results Oriented Collaboration
- Customer Focus
- Creativity
- Communication
- Energetic, self-motivated and enthusiastic with the ability to work on one’s own initiative
- Environmental and Social Commitments
To apply, please send CV and covering letter to vacancies@mdfosb.com. By applying for this role you agree to our candidate data protection policy and recruitment candidate privacy notice.
