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Technical Blog
With people across the UK spending approximately 80-90% of their time indoors,[1]
homeowners want their interiors to have character and reflect their individual tastes.
Decorative Coatings and The Rise of “Dopamine Décor”
The initial shift toward personality-driven décor and signature pieces first started during the COVID-19 pandemic, with the concept of “dopamine décor” exploding over the last year; searches of the term have surged by over 280%, and over 110,000 Instagram posts and TikTok videos collectively boasting 10 million views now include the hashtag.[2]
As minimalist styles move into the background,[3] the dopamine décor boom is driving demand for bold paints, decorative laminates, melamines, veneers and edging.[4]
And with glossy, curated home interior photos flooding the digital landscape, client expectations for flawless, professional finishes are higher than ever. But achieving premium results doesn’t start with the final surface coating; it starts with the core material beneath.
A Superior Finish with MEDITE PREMIER
With 50 years of superior wood refining technology behind it, MEDITE PREMIER is a premium quality, multi-purpose engineered wood panel, suitable for use across a range of applications from built-in wardrobes, kitchen refurbishments, bespoke furniture and features, and even children’s toys.
It’s excellent face properties make it suitable, not only for a professional painted finish, but for the smooth application of the thinnest of coatings. The result is not only a superior finish, but the consistent delivery of client briefs where decorative coatings are essential to achieving the desired aesthetic.
Thanks to the exceptionally strong core, achieved through consistent quality and uniform thickness, design freedom is central to MEDITE PREMIER. Its strength supports complex and sophisticated machining, enabling users to create bespoke pieces, detailed mouldings, and intricate decorative designs with ease.
[1] DEFRA UK Air
[2] Dopamine Decor Is Giving Greige Minimalism a Run for Its Money, Marie Claire
[3] Minimalism Is Getting a Major Update in 2025—How to Stay on Trend, Designers Share, The Spruce
[4] Global Decorative Coatings Market Report, Spherical Insights
