MEDITE PREMIER; Supporting the “Dopamine Décor” Boom

Loft room with bright purple walls, exposed wooden beams, skylights, yellow lamp, green area rug, and colourful furniture

With people across the UK spending approximately 80-90% of their time indoors,[1] homeowners want their interiors to have character and reflect their individual tastes.

Decorative Coatings and The Rise of “Dopamine Décor”

The initial shift toward personality-driven décor and signature pieces first started during the COVID-19 pandemic, with the concept of “dopamine décor” exploding over the last year; searches of the term have surged by over 280%, and over 110,000 Instagram posts and TikTok videos collectively boasting 10 million views now include the hashtag.[2]

As minimalist styles move into the background,[3] the dopamine décor boom is driving demand for bold paints, decorative laminates, melamines, veneers and edging.[4] And with glossy, curated home interior photos flooding the digital landscape, client expectations for flawless, professional finishes are higher than ever. But achieving premium results doesn’t start with the final surface coating; it starts with the core material beneath.

A Superior Finish with MEDITE PREMIER

With 50 years of superior wood refining technology behind it, MEDITE PREMIER is a premium quality, multi-purpose engineered wood panel, suitable for use across a range of applications from built-in wardrobes, kitchen refurbishments, bespoke furniture and features, and even children’s toys.

It’s excellent face properties make it suitable, not only for a professional painted finish, but for the smooth application of the thinnest of coatings. The result is not only a superior finish, but the consistent delivery of client briefs where decorative coatings are essential to achieving the desired aesthetic.

Thanks to the exceptionally strong core, achieved through consistent quality and uniform thickness, design freedom is central to MEDITE PREMIER. Its strength supports complex and sophisticated machining, enabling users to create bespoke pieces, detailed mouldings, and intricate decorative designs with ease.

Grey panelled wall with dark wood dining table, purple velvet chair, bench, glass vase with dried flowers, and framed artwork

Maximising Efficiency for Manufacturers

To support manufacturers supplying finished or semi-finished panels to market, MEDITE WIDE was launched in 2024. Available in the larger dimensions of 1300 x 3050 mm and 1310 x 3050 mm, these panels’ advantages include less material waste, higher product yield, reduced handling and changeovers resulting in faster production, and fewer seam and joining requirements.

By increasing the usable surface area and reducing offcuts, the use of MEDITE WIDE supports higher productivity across veneer, laminate and coating operations, helping manufacturers deliver consistently high-quality products to their own customers further down the supply chain.