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Marketing Executive

  • Location: Dartford, UK

Typical Responsibilities

  • Support the roll out of media plans and activities with the relevant trade and industry press in line with overall campaign objectives
  • Liaise with marketing, advertising, PR and design agencies to create and deliver promotional materials / literature aligned to strategy, on budget and on time
  • Development of digital content (primary or supporting) in line with overall campaign objectives
  • Roll out promotional programmes to underpin tactical initiatives in line with campaign objectives and measurement tools
  • Assist with the provision of market and customer insight that will help inform the business how to develop its processes
  • Support tactical ‘push’ plans in collaboration with our sales teams
  • Work with customers to strengthen MEDITE SMARTPLY’s campaigns within the wider market in line with marketing objectives and campaign material available
  • Liaise with trade bodies & associations to ensure compliance
  • Ensure that membership of trade bodies & associations is maximised and evaluated through all relevant channels
  • Support product propositions which help build our ‘pull’ strategy through a specification led approach
  • Liaise with product management to contribute to the implementation of new product introductions
  • Lead generation and evaluation of marketing campaigns including subscription activities
  • Creative contributions aligned to executing strategy or tactics
  • Day to day administration of marketing budget

Performance Indicators

  • Ensure alignment of media schedule in line with campaigns and overall strategy
  • Promotional programme achieves its metric targets
  • Digital campaigns are accurate, engaging and efficient
  • Evidence of effective campaign metrics
  • Demonstrable knowledge and insight which is reflected within work produced
  • Good working relationship with colleagues. Positive responses from customers & market
  • Effective use of customer marketing spend
  • Communications are compliant with governing body guidelines
  • Evidence that channels are effective
  • Content factual and engaging, distributed efficiently and on time
  • Proven engagement from key target audiences
  • Continuous improvement on previous campaign metrics
  • Successful campaigns demonstrated through KPIs being achieved
  • Demonstration of good organisational skills to stay within budget.

Typical Knowledge, Skills and Experience and Qualifications Required to be Proficient in the Role

  • Bachelor (Honours) Degree and/or sales & marketing experience in the B2B sector (Construction a benefit)
  • Excellent understanding of digital marketing concepts
  • Skills and experience in creative writing content
  • Skilled in PowerPoint, Word and Excel
  • Online and database skills
  • Excellent communication (both written and oral), organisational and interpersonal skills required.

Differentiating Competencies

  • Commercial Awareness
  • Results Oriented Collaboration
  • Customer Focus
  • Creativity
  • Communication
  • Energetic, self-motivated and enthusiastic with the ability to work on one’s own initiative
  • Environmental and Social Commitments

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